OmnyaUS prepaid carrier / United States
8.5M organic views in 5 months
362 videos on fresh TikTok accounts. Switcher-story scripts against the major carriers.
- Engagement rate
- 20%
- Shares
- 202,000
- Best single video
- 1.2M views
- CPM, client-calculated
- $4.00
Omnya Growth / TikTok, Instagram, YouTube, Facebook / US audiences
Our best account has zero followers.
We do not rent audiences. We build new accounts, write the characters, and let the script earn the views. Then we hand you the numbers to prove it worked.
100+Vetted creators across TikTok, Instagram, YouTube and Facebook
15–20%Average engagement rate on US TikTok campaigns. Engagements ÷ views
5–15Videos per creator, per week, depending on the campaign
Day 1Every post tracked from the moment it goes live
01 / The work
The output is video. So look at the video.
A sample of content from live campaigns, posted to accounts that started at zero followers.
US prepaid carrierTikTok
676.3KViews · 21.9K shares
Focus and sleep appTikTok
262.5KViews · 2.9K shares
Focus and sleep appReels
373KViews
Focus and sleep appReels
84KViews
Account built from zeroTikTok
4.1MViews · 122.1K shares
Music appTikTok
8.0%Engagement rate · live campaign
AI image appTikTok
7.8%Engagement rate · live campaign
Every post here ran on an account we built from zero. None of it went out to a creator's existing following, and none of it was boosted before it earned its audience. Tap a tile to open the original post.
02 / The argument
The follower count is the most overpriced number in marketing.
A creator with 800,000 followers gets scrolled past. A stranger telling a story does not.
So we stopped buying audiences. Every account we run opens at zero, and the only thing carrying it is the script. That is harder, and it is the reason the content reads as a person rather than an ad. It also means your results belong to you instead of to whoever we rented that month.
8.5 million
Organic views for one US prepaid carrier in five months, on our smallest package. Every account started at zero followers.
03 / Scope
You give us the product. We give you a channel.
Most agencies hand you creators and leave. Omnya runs the whole line: casting, scripting, production, posting, paid licensing, and the reporting your data team will actually accept.
Creator sourcingVetted roster, shortlisted per brief. You pick from our recommendations.
Briefing and scriptingWritten in-house. The script is where the performance comes from.
ProductionHigh volume, native to the platform, shot by the creator.
Posting and account opsWe build, warm, and run the accounts. Daily cadence.
Spark Ads licensingOrganic winners become paid creative with the original engagement intact.
Attribution reportingViews, engagement, and downstream effect, tracked per post and per creator.
Creative testingAngles and characters tested against each other before budget follows.
Roster managementCreators rotate in and out on performance, not on contract length.
04 / Method
Fresh accounts. Written performances. Volume with a control group.
Audiences trust a small account more than an influencer. So we do not rent someone's following. We build new accounts with zero followers and make them work through the script, the cadence, and the warm-up. Order matters here, so this is the order.
5–10Creators per account
×
5–15Videos each, per week
=
~100Original videos per month
This is the whole argument for volume. Same account, same creator, same format: three posts at 1.3M, 1.9M and 4.1M views, and the three directly underneath at 1,323, 1,478 and 1,248.
You cannot pick the winner in advance. So you buy enough shots that the winners show up, then put the budget behind the ones that already earned an audience. How many land per month depends on the category and the campaign.
4.1MBest post on the account
1,248A post from the row underneath
01
Build the accounts
Brand new accounts, zero followers, warmed until the algorithm knows who to serve them to. Omnya owns and operates them, so nothing about your campaign depends on one creator's personal audience.
02
Cast the characters
A creator is not a logo placement. They play a character we script: the skeptic, the switcher, the person who found the thing at 2am. We shortlist from the roster, you choose who runs.
03
Test angles for four weeks
The opening month exists to find which character and which angle converts. Approvals happen at the script stage, so you can kill an idea before anyone films it.
04
Run volume, including sneak ads
Five to fifteen videos per creator per week. Mixed in are videos that read as a real rant or story with the product sitting naturally inside, which keeps the accounts out of the pure-ad-page bucket and shows the product the way a user would talk about it.
05
Rotate on performance
Creators are tested, then kept, rested, or swapped. You can pull anyone mid-campaign. Bonuses are tied to view thresholds, so the roster is paid to make things travel, not to fill a quota.
06
License the winners into paid
Content that earns its audience organically gets licensed as Spark Ads, carrying its real engagement into paid. Your best creative is discovered, not commissioned.
05 / Results
Four campaigns. Every number, not just the flattering ones.
Including the campaign that ran at 6% and the launch that did 169K. Any agency can show you its best month. Here is the spread, from our post-level tracker unless marked as client-calculated.
Wellness subscription app / Worldwide
2.45M views from 253 original videos
Three-month campaign, worldwide audience rather than US-only, which is the main reason the engagement rate sits below our US TikTok average.
- Original videos
- 253
- Engagement rate
- 6%
- Campaign length
- 3 months
- Market
- Worldwide
AI wardrobe app / United States
About $1 per active user
Pilot campaign measured by the client on their own activation data, not on our attribution.
- Cost per active user
- ~$1.00
- Engagement rate
- 7.9%
- Measured by
- Client
- Outcome
- Renewed
Book launch / United States
169K organic views in month one
100 original videos, cross-posted to 216 posts, into BookTok from a standing start. No existing audience, no paid support.
- Original videos
- 100
- Organic views
- 169,000
- Paid support
- None
- Starting audience
- Zero
Engagement rate is engagements divided by views, on the platform named. Engagement varies by market and category: US TikTok campaigns run highest, worldwide and niche-category campaigns run lower. We will show you the per-campaign numbers, not just the best one.
06 / Use cases
Twenty reasons teams call us.
The engine is the same. What changes is the job it is pointed at, and the category it has to sound native in.
By objective
- App installs at volumePrimary
- Creative testing before paid spendPre-flight
- Building a Spark Ads creative pipelineOrganic to paid
- Always-on presence with no follower baseCold start
- Product and feature launchesBurst
- Category education for a new behaviorLong form
- Feature adoption and reactivationExisting users
- US market entry for an international appLocalization
- Founder and brand voice in short formPositioning
- Objection handling against a competitorComparative
By category
Fintech and neobankingTrust-led scripts
Consumer AI toolsDemo-first
Music and audio platformsTaste-led
Entertainment and streamingFandom
Social commerce and marketplacesHaul and proof
Lifestyle, fitness and wellnessRoutine-led
Telecom and subscriptionsSwitcher stories
Dating and social appsScene-led
Productivity and creator toolsWorkflow
DTC and ecommerceUnboxing and use
07 / Working with us
The whole model, before you get on a call.
Retainer-based and built around volume, because the model depends on enough shots to find the winners. Here is the shape before you get on a call.
The shape
- Commercial model
- Monthly retainer
- Usual monthly minimum
- ~100 original videos
- Creators per account
- 5 to 10
- Output per creator
- 5 to 15 / week
- Posting cadence
- Daily
- Platforms
- TikTok, Instagram,
YouTube Shorts, Facebook - You approve
- Scripts
How it starts
Before signing
We produce demo videos on your product at no cost. You see our work on your own thing before any money moves.
Weeks 1 to 4
Accounts built and warmed. Characters and angles tested against each other to find what converts for your category.
Week 5 onward
Winners scaled, creators rotated on performance, and the top performers licensed into Spark Ads so paid inherits proven creative.
08 / Questions
The hard questions, answered up front.
You were going to ask anyway. Better you get the answers now than spend a call on them.
Do creators post from their own accounts?
No. Every account is new, starts at zero followers, and is built and warmed by us. Audiences trust a small account more than they trust an influencer, and the script does the work the following would have done.
Who owns the accounts?
We do. If a campaign ends they go dormant. They are not transferred to the creator, and they are not handed to the client.
What if a creator is not working?
You can pull anyone mid-campaign. We test creators and rotate them in or out on performance rather than on contract length.
What do we get to approve?
Scripts, not finished videos. You can kill an idea before anyone films it. Once a creator has filmed and been paid, that video runs.
How do you stop the accounts reading as ad pages?
We mix in content that plays as a real story or rant with the product sitting naturally inside it. Accounts that post nothing but ads get throttled, so the ratio matters.
How is engagement rate calculated?
Engagements divided by views, on the platform named. We report it per post and per creator, not as a single blended number.
What do you need from us?
Product access, your positioning and any guardrails, and one person who can approve scripts quickly. Creators are on retainer and post daily, so slow approvals cost you output.
Can you work alongside our paid team?
Yes. That is usually the point. Organic finds the creative that works, then the winners get licensed into paid rather than briefed from scratch.
09 / Who runs it
Operators who have already done it at scale.
Omnya is run by people who worked inside consumer apps during the growth, not alongside it.
Growth
From the original BeReal team
Operators who were inside the team that took the app past 50 million downloads. They know what an actual breakout looks like from the inside, and what is noise.
Accounts
Account leads from the Retro app team
Account management from a consumer app in the millions of users and expanding worldwide. They run client campaigns the way a product team runs a roadmap.
Roster
100+ vetted creators, actively managed
Held on retainer, posting daily, tested and rotated on results. Not a marketplace you browse, a bench we coach.
Data
Reporting built for scrutiny
Every post logged across TikTok, Instagram, YouTube and Facebook, with engagement rate defined plainly as engagements divided by views. We work alongside media mix modeling partners when a client wants spend-level attribution.
10 / For creators
You do not need a following to work with us. We cast for range, not reach. Creators on the Omnya roster are on retainer, post daily against scripts we write, and earn bonuses when a video travels. If you can act, you can work here.
11 / Contact
Tell us what you are launching.
We build demo content before you sign anything, so you can see the work on your own product first.
- Platforms
- TikTok, Instagram, YouTube Shorts, Facebook
- Markets
- United States
- Entity
- Omnya Growth LLC, Florida
- Base
- Orlando, Florida